James Dukes aka IMAKEMADBEATS is a producer/engineer and founder of Unapologetic, a creative company. His professional career started at Quad Studios in Manhattan, working with music industry stars like Ludacris, Solange Knowles, & Busta Rhymes and eventually placing music with TV shows, commercials, and movies. After moving back to Memphis, James created Unapologetic to include a record label, video production company, event coordination, and clothing line. Unapologetic has provided music for TV commercials (DC Shoes, Jaguar, Samsung), sitcoms (NBC, ABC, CBS, etc), provided videography for law firms, museums, or music videos, and coordinated events for other companies (The Brooks Museum, Stax Academy). In 2017 James designed and launched the Unapologetic World App (available for iOS and Android devices), a hub for those interested in a deeper look into our music and visual endeavors. Shortly afterward he started Uncover, a journalism initiative built to be a voice to and for the community.